Lumenis - Rebranding

A laser and aesthetics company.
I created a master brand and sub-brands, resulting in a brand guidelines that established a clear, consistent visual language across print and digital.

Branding
Exhibition
Concept

Lumenis brand guidelines

The goal was to create an efficient, user-friendly cashier interface that speeds up product search, enhances workflow, and improves grid organization for smoother supermarket operations.

PiQo brand guidelines

The tattoo removal department of Lumenis.
The branding was designed to reflect the removal of color from the body, conveying a sense of freedom and release.

Information architecture

User flow

Wireframes

Design

Design system