Michal Goldshmidt
Creative & Brand Designer · UX/UI
Creative designer with 13+ years of experience, specializing in translating complex messages into compelling visual communication. Works across brand, digital, exhibitions, and product - from the initial concept to final execution.
Brings UX thinking and genuine curiosity about people into every project, whether it's a conference booth, a marketing campaign, or an application interface.
Thrives in tech environments where design needs to be both beautiful and purposeful.
Education
UX Course
2023
M.A. - Art Therapy
2017-2020
B.A. - Visual Communication
2009-2013
Tools & Skills
Creative & Brand
Concept Development
Brand Design
Campaign Design
Exhibition & Event Design
Business Presentations
UX/UI
Wireframing
Prototyping
User Research
Design Systems
Tools
Adobe Creative Cloud
Ai
Military service
Full military service in the IDF's Intelligence Corps
2005-2007
Experience
Creative & Brand Designer - Freelance
2024-Present
Remote
Working with tech and e-commerce companies on a wide range of creative and digital design challenges.
- Conceptualized and executed marketing-driven digital experiences, websites, and brand campaigns
- Translated business goals into clear visual narratives across web and product interfaces
- Led user research, competitor analysis, and user interviews to inform design decisions
- Designed brand systems and supported developer collaboration and design system development
- Balanced visual craft with UX principles to ensure every asset communicates and performs
JFrog - Creative & Brand Designer
2021-2024
Hybrid
Part of a global tech company's creative team, designing across a wide range of departments and touchpoints - from product to demand generation to live events.
- Designed web pages for jfrog.com, product interfaces, and event microsites
- Created exhibition booths and full event collateral for global conferences
- Produced social media campaigns and demand generation visual assets
- Designed business presentations for internal and external audiences
- Maintained brand consistency across a fast-moving, multi-department organization
Freelance designer
2011-2021
Remote
End-to-end creative and digital design for B2B and B2C clients including CEVA, TestInsight, Goldenpool, and M.S. Energy Solutions.
- Conceptual and visual design for complex applications and responsive websites
- Rebranding projects - from brand strategy and identity through digital rollout
- UX research, user interviews, and design systems
- Global exhibition and conference design
- Business presentations and client-facing materials
NOW branding
2016-2020
On-site
B2B branding studio. Led creative work from concept to full graphic application for major Israeli companies.
- Brand identity, brand books, and rebranding for clients including Lumenis, Shamir Optics, Prodalim Group
- Website UI and digital brand applications
- Print, interior office environments, and large-format design
- Direct creative collaboration with marketing managers and stakeholders
Ilan Hagari studio
2014-2016
On-site
Exhibition and print design for The Hebrew University of Jerusalem, Leumi Bank, CEVA, Aleh Negev and others.
Sasson Guetta studio
2013-2014
On-site
Exhibition and print design for Ophir Optronics, Aerotel Medical Systems, ANU Museum, and others.
